PAY-IN-4 FINANCING FOR THE
SHOOTING,
HUNTING,
OUTDOOR
& TACTICAL
INDUSTRY
BUILT FOR THE
INDUSTRY WE LOVE
ShotPay brings Pay-in-4 financing to the Shooting, Hunting, Outdoor, and Tactical space — an industry mainstream that other Buy Now, Pay Later providers refuse to serve.
INCREASE
CONVERSION.
LIFT AVERAGE
ORDER VALUE.
GET PAID UPFRONT.
Shop smart & stay free
SHOPPER PROMISE:
NO HIDDEN FEES.
NO HARD CREDIT PULLS.
EASY TO MANAGE PAYMENTS.
Split purchases into four predictable payments
No hidden fees
Clear schedules disclosed upfront
Responsible & compliant financinG
The problem
In mainstream e-commerce, Buy Now Pay Later drives 20-30% higher checkout conversion and 10-20% higher average order value. Across retail, 18-20% of transactions use BPNL. In the Shooting, Hunting, Outdoor, and Tactical industry, adoption is under 5% — not because demand doesn’t exist, but because mainstream BNPL providers refuse firearms, ammo, and tactical categories.The result is lost sales, abandoned carts, and suppressed online growth.
The solution
ShotPay was built to specifically solve this problem. We provide Pay-in-4 financing designed for regulated commerce, with embedded:
Age and identity verification
FFL validation where required
State-by-state compliance rules
Category-specific risk controls
ShotPay is not a retail BNPL product adapted to firearms. It is modern payments and financing infrastructure built for this industry.
how pay-in-4 works for merchants:
we handle underwriting, fraud prevention & compliance end-to-end
Offer Pay-in-4 at checkout
get paid upfront on every transaction
no repayment risk
no collections
no bpnl-related chargebacks
no setup fees.
no monthly saas costs.
no contracts.
ShotPay charges a flat 7% merchant fee per Pay-in-4 transaction. For high-ticket items, a single abandoned checkout often costs more than the ShotPay fee. ShotPay converts demand merchants have already earned.
ShotPay also applies a $2 technology fee to the customer, with $1 donated to a veteran or industry nonprofit of the merchant’s choice
supporting THE INDUSTRY WE LOVE
ShotPay charges a flat 7% merchant fee per Pay-in-4 transaction. For high-ticket items, a single abandoned checkout often costs more than the ShotPay fee. ShotPay converts demand merchants have already earned.
ShotPay also applies a $2 technology fee to the customer, with $1 donated to a veteran or industry nonprofit of the merchant’s choice
platforms we
integrate with
ready to
activate
pay-in-4?
ShotPay helps merchants close more sales while directly strengthening the industry and community we love.