Pay-In-4 Financing For The
SHOOTING, HUNTING,
OUTDOOR
& TACTICAL
INDUSTRY
shotpay’s SHOPPERS PROMISE
NO HIDDEN FEES.
NO HARD CREDIT PULLS.
EASY TO MANAGE PAYMENTS.
Buy the firearms, gear, ammo, and accessories you’ve earned, and split the cost into four interest-free payments or choose our layaway progrgam. No credit score impact. No fine print. No platforms that work against you.
The Gear You Need Now
Buy Now, Pay Later. No Hidden Fees Ever.
Soft Credit Pull Only. No Impact to Credit.
Your Payments Your Way With Easy To Manage Payments
shop smart. stay free.
built for the shot industry
limited
selective
majority veteran team
layaway option
industry & veteran nfp support
true pay-in-4 (no lease model)
Lease-to-Own Model
transparent cost structure
complex
Built-in FFL Compliance (On Merchant Side)
FULL-SCALE PAYMENT PROCESSING
Take Your
SPLIT YOUR NEXT PURCHASE.
SUPPORT THE COMMUNITY.
BUY FROM BRANDS YOU TRUST.
The shot INDUSTRY problem
In mainstream e-commerce, Buy Now Pay Later drives 20-30% higher checkout conversion and 10-20% higher average order value. Across retail, 18-20% of transactions use BNPL. In the Shooting, Hunting, Outdoor, and Tactical industry, adoption is under 5% – not because demand doesn’t exist, but because mainstream BNPL providers refuse firearms, ammo, and tactical categories. The result is lost sales, abandoned carts, and suppressed online growth.
CHECKOUT CONVERSION
20-30%
Higher in mainstream
AVERAGE ORDER VALUE
10-20%
Increase with BNPL
RETAIL ADOPTION
18-20%
Of all transactions
SHOT INDUSTRY
<5%
Massive opportunity
Massive Growth opportunity
With SHOT industry adoption under 5% compared to 18-20% in retail, there’s a 4x growth potential for BNPL services in the tactical and outdoor market.
The ShotPay Solution
ShotPay was built to specifically solve this problem. We provide Pay-in-4 financing designed for regulated commerce, with embedded:
Age & Identity Verification
FFL Validation When Required
State-By-State Compliance
The First End-To-End eCommerce Firearms Payment Solution
ShotPay is not a retail BNPL product adapted to firearms. It is modern payments and financing infrastructure built for this industry.
OFFER YOUR CUSTOMERS
PAY-IN-4 AT CHECKOUT.
INCREASE CONVERSION.
LIFT AVERAGE ORDER VALUE.
GET PAID UPFRONT.
shopify
COMING EARLY Q2 2026
works with the
platforms you already use
ShotPay integrates with leading e-commerce platforms so you can be up and running fast with no custom development required.
no setup fees.
no monthly costs.
no contracts.
$1 From Every Transaction
Supports The Industry & Community We Love
ShotPay donates $1 from every transaction to an NFP of the merchants choosing. As Shotpay grows, this level of support continues to grow to benefit the NFPs that matter to our community.
see why shotpay is partnering with
Brands and Strategic
Partners That Define The Industry
Shotpay is parntering with leading brands and agencies across the shooting, hunting, outdoor and tactical spaces. Shotpay helps merchants close more sales while directly strengthening the industry and community we love while also giving shoppers a transparent shopping experience. Shot smart. Stay free.