The Payment Infrastructure For The
SHOOTING, HUNTING,
OUTDOOR
& TACTICAL
INDUSTRY
shop smart. stay free.
ShotPay’s Promise
NO HIDDEN FEES.
NO HARD CREDIT PULLS.
EASY-TO-MANAGE PAYMENTS.
Buy the firearms, gear, ammo, and accessories you’ve need, and split the cost into four interest-free payments or choose our Layaway program. No credit score impact. No fine print. No platforms that work against you.
The Gear You Need Now
Buy Now, Pay Later. No Hidden Fees Ever.
Soft Credit Pull Only. No Impact to Credit.
Your Payments, Your Way. Easy-To-Manage Schedule.
payment processing
built for the industry
ShotPay is full-scale payment processing built for the way the SHOT industry actually shops. Competitive rates, transparent terms, and a checkout experience that recognizes this community as customers, not a risk category.
The First End-To-End eCommerce Payments Infrastructure
ShotPay is not a retail BNPL product adapted to firearms and other outdoor industries. It is the modern payments infrastructure and financing built for this Shooting, Hunting, Outdoors, and Tactical Space.
OFFER YOUR CUSTOMERS
PAY-IN-4 AT CHECKOUT.
INCREASE CONVERSION.
LIFT AVERAGE ORDER VALUE.
GET PAID UPFRONT.
Works with the
platforms you already use and trust
ShotPay integrates with the industries leading eCommerce and technology platforms so you can be up and running fast without headaches.
no setup fees.
no monthly costs.
no contracts.
shop smart. stay free.
built for the SHOT industry
limited
selective
majority-veteran team
layaway option
industry & veteran nfp support
true Pay-In-4 (no lease model)
Lease-to-Own Model
transparent cost structure
complex
Built-in FFL Compliance (On Merchant Side)
FULL-SCALE PAYMENT PROCESSING
Take Your
SPLIT YOUR NEXT PURCHASE.
SUPPORT THE COMMUNITY.
BUY FROM BRANDS YOU TRUST.
the industry problem
the industry has been
locked out long enough
Buy Now, Pay Later powers modern eCommerce, yet mainstream providers refuse firearms, ammo, and tactical categories. The cost lands on merchants: lost sales, abandoned carts, and suppressed online growth.
+20-30%
Higher Checkout Conversion with BNPL
+10-20%
Higher Average Order Value
~7%
Of retail transactions use BNPL.
SHOT industry adoption sits materially lower
the opening
massive growth oportunity
SHOT-industry BNPL adoption trails the ~7% retail average, leaving significant room to grow across the tactical and outdoor market. The SHOT industry BNPL adoption trails the ~7% retail average, leaving significant room to grow across the tactical and outdoor market.
the industry problem
the shotpay solution
ShotPay was built specifically to solve this problem. We provide a full-scale payment infrastructure for the SHOT industry.
INCREASE CONVERSION
+20-30%
WITH SHOTPAY
INCREASE AVG. ORDER VALUE
+10-20%
WITH SHOTPAY BNPL
PAYMENT PROCESSING
15-40%
POTENTIAL COST SAVINGS PER TRANSACTION
SHOTPAY GIVES BACK
$$$$$
TO SUPPORT NONPROFITS
Age & Identity
Verification
FFL Validation
When Required
State-By-State
Compliance
ShotPay
supports the industry
& community we love.
ShotPay donates $1 from every BNPL & Layaway transaction to our partner nonprofits. As ShotPay grows, this level of support continues to grow to benefit the nonprofits that matter to our community.
see why shotpay is
trusted by brands that define the industry
ShotPay is partnering with leading brands across the Shooting, Hunting, Outdoor, and Tactical space with over $200M in committed Merchant GMV already onboard. ShotPay helps merchants close more sales while directly strengthening the industry and community we love.